Skip to content

Inventor Guest, Mel Asseraf, Bake It with Mel with Host Brian Fried

I’m Mel I’m the CEO and CBO (Chief Baking Officer) of Bake it with Mel. Meet your butter half, Previous Parisian bakery owner and 2X CHOPPED CHAMPION on Food Network baking is my entire life. I have created the first ever chef curated baking kits inspired from Instagram’s most trending recipes shipped nation wide. With Top notch quality pre measured ingredients, tools, spatulas, disposable cake molds, step by step recipes you are sure to bake like a pro for your next party! We are re inventing baking for today’s modern baker. Baking that FITS your LIFESTYLE not the other way around. Fun, delicious and Hassle free.


– Mel